Why We Said Goodbye to Alibaba.com

At Tesunho, Alibaba.com has played a crucial role in our growth, but as the business environment changes, we’ve decided to leave Alibaba.com. Here are the key reasons for our decision:

From 2017, Alibaba.com has adopted a model more aligned with Taobao, a retail platform, which shifts their focus towards individual end users rather than wholesale distributors and dealers.The growing number of individual consumers on Alibaba.com no longer matches our target customers of distributors, dealers, and wholesale partners.

Alibaba’s algorithm often prioritizes trending products, which is at odds with Tesunho’s strategy of developing innovative products that may not yet be widely recognized but are crucial for our partners.

Since 2017, Alibaba's wholesale platform has increasingly followed the model of Taobao, a retail platform. This shift has attracted more end users to www.alibaba.com, which are not part of our target customers.

Alibaba.com’s exposure rules have evolved in ways that do not support our marketing and business goals as effectively as they once did.

 Over time, the ROI from our marketing efforts on Alibaba.com has decreased, particularly due to the platform’s shift towards retail-focused features that are not aligned with our wholesale business.

Things evolve, and in the future, we may return to Alibaba.com. We want to express our gratitude to Alibaba.com and wish the platform continued success.